IDNAround.com – The founder and chairman of tea and ice cream company Mixue Global, Zhang Hongchao, has risen to the position of one of the richest people in China. His net worth is estimated at US$1.2 billion or around IDR 18.6 trillion.
Mixue’s success was realized through implementing a business strategy that focused on affordability, offering high-quality products at lower prices than its competitors.
This company uses high-quality raw materials and implements strict quality control standards, as well as choosing strategic store locations to facilitate customer access.
Not only that, Mixue continues to innovate by launching new products according to market trends.
Zhang Hongchao is not only known as a successful businessman, but also as a philanthropist who has donated funds to various charitable activities, including education and village development.
His success story is an inspiration for many people, starting with limited capital, but with hard work, perseverance and the right business strategy, he succeeded in making Mixue a successful global company.
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